ABOUT US

ABOUT PRANDA GROUP

More than 45 years
OUR PRANDA GROUP

Founded in 1973, Pranda Group is Thailand’s leading fine jewelry manufacturer listed in the Stock Exchange of Thailand since July 1990. Recognized for its refined jewelry craftsmanship and articulate entrepreneurial skills, Pranda Group has been awarded with multiple accolades from the Thai government throughout its history of over 40 years of operations.

Currently, Pranda Group’s core operations include; Production of “Mass Craftsmanship” producing high craftsmanship jewelry in mass quantity with factories based in Thailand, Indonesia, and Vietnam, with total capacity of 4 million pieces per annum, Distribution to wholesalers and retailers worldwide with 4 own offices located in USA, Europe, and India, and Retail operations of its own unique jewelry under brand Prima Gold, Prima Diamond, Prima Art, Julia and Merii, focusing mainly in Asia and the Middle East markets.

Pranda Group is committed towards bringing all essential elements to ensure the success and growth of the Company and its partners through the vision of 

OUR CORE BUSINESS 

Pranda Group’s core operations are production, distribution, and retail of fine jewelry products. Recently, the Company has been recognized as the leader in Thai jewelry exports with its customer base covering key regions from North America to Europe and Asia.

 

 

PRODUCTION 

Committed to serving the needs of jewelry brand owners, from design to the finished quality products, to bring about the appropriateness of the production cost and product quality

     The Pioneer of “Mass Craftsmanship”

  • Produce quality products at a reasonable price by taking advantage of the economies of scale production
  • Operate factories located in Thailand, Vietnam and Indonesia
  • Operate production capacity of more than 4 million pieces per year
  • Employ 2,500 highly skilled craftsmen, product development technicians and designers

DISTRIBUTION 

Committed to being a proficient partner offering ready-made jewelry collections that match the needs of consumers in target markets.

  • Operate own distribution companies and agents in key regions worldwide including US, UK, France, Spain, Russia, Japan, and India
  • Distribute products through various channels including TV shopping channels, independent retailers, chain stores, upscale department and specialty stores, e-commerce, etc.
  • Act as a representative to coordinate between factories and customers
RETAIL
Committed to being a preferred trusted jewelry retailer offering high-quality products and unique customer experiences.

  • Set up subsidiaries, proficient in retail management, to manage own retail outlets and franchise business throughout Asia and the Middle East.
  • Operate subsidiaries with retail stores located in Thailand, Vietnam and Indonesia.
  • Manage more than 100 owned and franchised retail networks.
  • Trustworthy retail brands, known for high quality and unique products, including Prima Gold, Prima Diamond, Prima Art, Julia and Merii.

GLOBAL NETWORKS 

Pranda's core operations are production, distribution and retail of fine jewelry products. Today, the Company has become the leader in Thai jewelry exports with its customer base covering key regions from North America to Europe and Asia.