Pranda has expanded the scope of its Responsible Jewellery Council (RJC) Code of Practices 2019 certification to include additional group companies: Prima Gold International Co., Ltd., a jewelry retail business in Thailand, and Pranda Vietnam Co., Ltd., which operates across manufacturing, distribution, and retail in Vietnam.
The expanded certification now covers key entities across Pranda’s value chain. Prima Gold International Co., Ltd. serves as a direct touchpoint with consumers in Thailand, while Pranda Vietnam Co., Ltd. functions as a manufacturing and distribution base supporting growth in international markets. Their inclusion strengthens operational standards across the entire value chain, from upstream to downstream.
This milestone underscores Pranda’s adherence to internationally recognized standards across all aspects of its operations, including business ethics, human rights, labor practices, health and safety, environmental management, and responsible sourcing. Pranda has maintained continuous RJC certification since 2018.
The Group remains certified under the RJC Code of Practices 2019 within the Jewellery and Watch Manufacturer and/or Wholesaler category. The current certification is valid for a three-year period from 25 February 2024 to 25 February 2027, covering activities from design and manufacturing through to distribution across multiple countries.
At present, five companies within the Pranda Group are RJC certified:
- Pranda Public Company Limited, Head Office, Bangkok (Design & Manufacture of Jewellery & Accessories)
- Pranda Public Company Limited, Nakhon Ratchasima, Thailand (Manufacture of Jewellery & Accessories)
- Pranda U.K. Limited, London, United Kingdom (Sales and Distribution of Jewellery)
- Prima Gold International Co., Ltd., Bangkok, Thailand (Retail of Jewellery)
- Pranda Vietnam Co., Ltd., Dong Nai, Vietnam (Production, Distribution and Retail of Jewellery)
This certification reinforces Pranda’s position as a global jewelry company operating with a strong commitment to ethics, transparency, and internationally recognized standards of responsible business practices.
