On June 19, 2025, Pranda Jewelry Public Company Limited welcomed a group of entrepreneurs from the Hero Brand Jewelry project, organized by the Department of Industrial Promotion. The visit provided an opportunity to explore Pranda’s operations and engage in a meaningful exchange of ideas on sustainable organizational development. On this occasion, Mrs. Prapee Sorakraikitikul, Co-Founder of Pranda and Vice Chairman of Advisory Board, shared a key philosophy behind Pranda’s five-decade success:
“High-quality work must begin with a high quality of life for people within the organization.”
This belief forms the foundation of Pranda’s strength from within.
“Every one of us must embody quality—quality of life and quality of work. This must be embedded in our DNA so we can pass that quality outward.”
— Prapee Sorakraikitikul
This exchange of perspectives offered valuable insights to the new generation of entrepreneurs, emphasizing that caring for people is not merely a management task—it is the heart of creating meaningful and high-value work. The results speak through the beauty and authenticity of each creation.
The atmosphere of the visit was filled with inspiration and appreciation. Guests experienced the warmth, collaboration, and dedication that define Pranda’s work culture. It was a clear reflection of the spirit of Pranda People—those who drive the company forward with a passion to deliver beauty that goes beyond craftsmanship… straight from the heart to the world.
