Prima Art, the distinguished brand of handcrafted gold art under Pranda Jewelry Private Limited (India), proudly unveiled its latest collection, Devotional Gold Art, at IIJS Premiere 2025, held from July 31 to August 4 at the Bombay Exhibition Centre, Mumbai.
This collection redefines gold as more than just a precious metal—it becomes a canvas of devotion, a medium through which faith, artistry, and modern living coexist. Crafted from 99.9% pure gold by master artisans, each piece is designed to harmonize with contemporary interiors while conveying deep spiritual meaning.
“Consumers today look for more than material value. They seek emotional connection, identity, and personal beliefs reflected in what they own,” said Mr. Vinod Tejwani, Managing Director of Pranda Jewelry Private Limited, India. “Gold has evolved into a form of expression—an art that captures the soul.”
Rooted in Prima Art’s commitment to craftsmanship and cultural storytelling, the Devotional Gold Art collection presents spiritual symbols through design language—elegant, refined, and relevant to modern lifestyles. It speaks to those who value both inner belief and aesthetic sophistication.
The brand’s evolution is further shaped by Ms. Maitryee Tejwani, Assistant Managing Director at Gunjan Jewelry Private Limited and daughter of Mr. Vinod Tejwani. Bringing the voice of a new generation, Maitryee contributes fresh design thinking and digital-forward strategies to the brand.
“Maitryee’s perspective adds vibrancy to our legacy,” Mr. Vinod noted. “Her approach to design and digital storytelling strengthens Prima Art’s presence and ensures we remain aligned with future trends.”
With the launch of Devotional Gold Art, Prima Art takes a bold step in transforming gold artistry from a traditional investment into a living art form—a celebration of faith, identity, and timeless beauty.
📍 Discover the full interview at: The Voice of Jewellers