PRIMA, the renowned Thai jewelry brand, has reopened its flagship store at Lotte Hanoi, offering customers an exclusive and elevated shopping experience. Located on the 2nd floor of Lotte Department Store, Lieu Giai, Hanoi, the newly unveiled flagship store showcases PRIMA’s distinguished collection of fine gold and diamond jewelry and gold art pieces renowned for its exquisite designs and exceptional craftsmanship. The store exudes a captivating ambiance with its harmonious fusion of pink and grey hues reflecting a vibrant and sophisticated aesthetic. This design concept follows PRIMA’s flagship store relaunch at Siam Paragon in Bangkok, Thailand, aligning with the evolving lifestyles of today’s consumers.
“We are delighted to reopen our PRIMA flagship store in Hanoi at Lotte Hanoi with this new concept,” said Mr. Chanat Sorakraikitikul, Managing Director of Prima Gold International Company Limited, Thailand. Our goal is to provide our customers with an impressive shopping experience, where they can discover the beauty and artistry of our finest PRIMA gold and diamond jewelry and PRIMA ART products”
PRIMA’s exquisite fine gold jewelry collection embodies sophistication and opulence, meticulously crafted with 24K, 18K, and 9K gold settings adorned with genuine diamonds and gemstones. From timeless classics to contemporary masterpieces, each collection is designed to elevate any ensemble and occasion. Complementing its exceptional jewelry line, PRIMA presents its captivating Prima Art products, inspired by the profound principles of Feng Shui and the rich cultural heritage of Vietnam, rendered in modern and alluring decorative styles. Crafted from the finest 24K gold sheet by professional artisans, these pieces exude elegance and carry profound meanings, making them perfect gifts for cherished occasions.
“We are confident that our new flagship store at Lotte Lieu Giai Hanoi will become a destination for discerning customers who appreciate the pinnacle of fine jewelry, as well as unique home décor and precious gifts,” added Mr. Chanat. “We warmly invite everyone to visit our flagship store and immerse themselves in the captivating beauty and unparalleled craftsmanship of PRIMA.”
