Pranda Vietnam Retail collaborates with the prestigious fashion magazine Harper’s Bazaar Vietnam to unveil an exclusive 6-page fashion editorial in the July 2025 issue, showcasing the refined elegance of PRIMA jewelry through a sophisticated fashion perspective.
The editorial stars Ms. Tra My, runner-up of Vietnam’s Next Top Model 2011 and a Top 10 finalist of Miss Universe Vietnam 2024, who perfectly embodies the image of a confident, elegant, and tasteful modern woman — capturing the powerful yet sophisticated spirit of PRIMA.
This fashion editorial features standout pieces from PRIMA’s signature collections, inspired by nature and cultural heritage. Each design is brought to life through PRIMA’s signature craftsmanship and meticulous attention to detail, including:
- Majestic Orchid: Inspired by the graceful beauty of orchids, this collection reflects a quiet elegance and inner confidence, crafted with delicate techniques that evoke the softness of silk-line and the fluidity of natural petals.
- Lucky Leaf: Symbolizing prosperity and abundance, this design draws inspiration from the graceful form of leaves, with gently curving lines that evoke a sense of movement — full of life and lightness.
- Oceana: Inspired by the sea, this collection captures the textures of seashells, coral, and ocean waves. A special surface treatment creates shimmering reflections, reminiscent of sunlight dancing on water.
- Royal Lotus: A tribute to the timeless beauty of the lotus, this design embodies purity and inner serenity. Traditional Eastern elegance is seamlessly blended with modern aesthetics, creating a perfect balance of harmony and grace in every piece.
- Siam Pannarai: A signature PRIMA creation, this collection incorporates the unique curves of the Thai numeral “One,” reinterpreted in a contemporary style to express unity, cultural pride, and distinct elegance.
- Suphannika: Inspired by the golden apricot blossom, the collection radiates brilliance with multi-layered techniques, offering a look that is both dazzling and delicate.
In addition, Harper’s Bazaar Vietnam featured PRIMA’s latest Butterfly Concerto diamond jewelry collection in its Shopping Suggestion section. This collection highlights elegant butterfly motifs, thoughtfully designed to embody a woman’s warmth, gentle spirit, and radiant charm.
An in-depth advertorial published on Harper’s Bazaar Vietnam’s website on July 3rd explores the inspiration behind each collection, reinforcing PRIMA’s reputation as a brand that cherishes craftsmanship, timeless beauty, and the emotional connection embodied in every piece.🔗 Read the full article: bazaarvietnam/prima