Our Business

Founded in 1973, PRANDA Group is Thailand’s leading fine jewelry manufacturer.
Recognized for its refined jewelry craftsmanship expertise, PRANDA has been serving
requirements of leading fine jewelry brands in US, Europe, and Asia through decades.
PRANDA is officially certified as a member of Responsible Jewellery Council (RJC)
accredited with the ISO 9001 Quality Management System, and certified with
ISO 14001:2015 Environmental Management System.

When the company was firstly established in 1973 as a trading company, it was
previously named as Pranda Design Co., Ltd. The company was officially founded on
April 27th, 1984 and listed its common stocks on the Stock Exchange of Thailand on
July 6th, 1990. The Company was transformed into a public company on June 3rd,
1994. (Stock Code: PDJ)

Production

Production manufacturing high-craftsmanship jewelry in
mass quantity, with the design and development center and
3 factories of total 2,500 craftsmen in Thailand and Vietnam.

Omnichannel Distribution

Omnichannel Distribution marketing operations of its own
brands through retail points of sales & online channels in
Thailand, Vietnam, India and United Kingdom.

Vision

To be the world’s premier alliance
for jewelry businesses, renowned for our expertise
in creating valuable craftsmanship
and our commitment to
sustainable business operations.

Our Purpose

We believe that jewelry is not just about adorning the body with beauty, but it is something that enhances the value of life with profound meaning and limitless happiness. Thus, we dedicate ourselves to crafting exquisite pieces of the highest quality, integrating modern production technology, aiming to create jewelry of exceptional worth,prioritizing the care of society and the environment,while delivering success in collaboration with our valued business partners.

Vision

To be the world’s premier alliance
for jewelry businesses, renowned for our expertise
in creating valuable craftsmanship
and our commitment to
sustainable business operations.

Vision

To be the world’s premier alliance
for jewelry businesses, renowned for our expertise
in creating valuable craftsmanship
and our commitment to
sustainable business operations.

Our Purpose

We believe that jewelry is not just about adorning the body with beauty, but it is something that enhances the value of life with profound meaning and limitless happiness. Thus, we dedicate ourselves to crafting exquisite pieces of the highest quality, integrating modern production technology, aiming to create jewelry of exceptional worth,prioritizing the care of society and the environment,while delivering success in collaboration with our valued business partners.

Our Purpose

We believe that jewelry is not just about adorning the body with beauty, but it is something that enhances the value of life with profound meaning and limitless happiness. Thus, we dedicate ourselves to crafting exquisite pieces of the highest quality, integrating modern production technology, aiming to create jewelry of exceptional worth,prioritizing the care of society and the environment,while delivering success in collaboration with our valued business partners.

Our Commitment

Quality of Work, Quality of Life

Pranda is dedicated to crafting beautiful, exquisite, and high-quality jewelry using modern technology. We are committed to promoting and supporting the quality of life for everyone in Pranda, fostering improvement in every dimension.

Committed Towards Sustainability

Pranda strictly adheres to a sustainable development policy, aiming to foster equilibrium in society and the environment while actively contributing to the protection and preservation of our world. As a jewelry manufacturer, we ethically source our materials to guarantee responsible and verifiable raw material procurement. Our firm commitment to caring for society and the environment is manifested in our efforts to cultivate harmonious coexistence within communities, fostering mutual growth and systematic environmental management. We consider the positive impact on the world for future generations.

The Value of Architecture of Craftsmanship

Pranda’s creations continues to evolve into Artisanal Craftsmanship at scale, enhancing the value of unique, meticulous, and consistently high-quality handicrafts. This is achieved through the experience and expertise of everyone at Pranda, supported by production capabilities that meet the demands of a broader market.

Gem and Jewelry Industry Development

Pranda assumes a pivotal role in nurturing skilled professionals and serving as a primary educational resource.Our commitment is to drive Thailand’s gem and jewelry industry into international acclaim.

Corporate Core Values

Teamwork

We devote our hearts to
working as a team like we
are the same family.

Stakeholder Focus

We see the importance of our
stakeholders. Therefore, we do
care and are responsible for
customers, suppliers,
colleagues, shareholders, the
environment and society at
large.

Continuous Improvement

We are proficient in
continuously seeking new
knowledge and experience to
develop ourselves and to come
up with new innovations.