Our Business

Founded in 1973, PRANDA Group is Thailand’s leading fine jewelry manufacturer.
Recognized for its refined jewelry craftsmanship expertise, PRANDA has been serving
requirements of leading fine jewelry brands in US, Europe, and Asia through decades.
PRANDA is officially certified as a member of Responsible Jewellery Council (RJC)
accredited with the ISO 9001 Quality Management System, and certified with
ISO 14001:2015 Environmental Management System.

When the company was firstly established in 1973 as a trading company, it was
previously named as Pranda Design Co., Ltd. The company was officially founded on
April 27th, 1984 and listed its common stocks on the Stock Exchange of Thailand on
July 6th, 1990. The Company was transformed into a public company on June 3rd,
1994. (Stock Code: PDJ)

Production

Production manufacturing high-craftsmanship jewelry in
mass quantity, with the design and development center and
3 factories of total 2,500 craftsmen in Thailand and Vietnam.

Omnichannel Distribution

Omnichannel Distribution marketing operations of its own
brands through retail points of sales & online channels in
Thailand, Vietnam, India and United Kingdom.

Vision

To be the world’s premier alliance
for jewelry businesses, renowned for our expertise
in creating valuable craftsmanship
and our commitment to
sustainable business operations.

Vision

To be the world’s premier alliance
for jewelry businesses, renowned for our expertise
in creating valuable craftsmanship
and our commitment to
sustainable business operations.

Vision

To be the world’s premier alliance
for jewelry businesses, renowned for our expertise
in creating valuable craftsmanship
and our commitment to
sustainable business operations.

Corporate Core Values

Teamwork

We devote our hearts to
working as a team like we
are the same family.

Stakeholder Focus

We see the importance of our
stakeholders. Therefore, we do
care and are responsible for
customers, suppliers,
colleagues, shareholders, the
environment and society at
large.

Continuous Improvement

We are proficient in
continuously seeking new
knowledge and experience to
develop ourselves and to come
up with new innovations.