Our Leadership

Message from Board Chairman

          For 2022, it was still the year of Covid-19 recovery which all practices were gradually getting back to normal including the reopening of many countries for trade and tourism. However, the global economic situations still faced with many challenges from the new wave and variants of Covid-19 pandemic to the Russia-Ukraine war which has caused supply shock and inflation to soar and eventually resulted in an increase of interest rates set by central banks of many countries.

Nonetheless, amidst these challenging economic situations, Pranda Jewelry Public Company Limited has successfully run business towards targets set especially production base unit which was able to operate with its full capacity to continuously fulfill returning purchase orders. This aspect has also been corresponding to global production of luxury industry which has continuously been in trend. 

Accordingly, in the past years, the Company started to adjust its business strategy to effectively overcome those challenging factors from downsizing overseas distribution base to respond to changing market conditions, building strategic customer base by focusing on working with clients in form of strategic partners to restructuring of 2 business units which include the followings:

  • Production Base – focusing on manufacturing jewelry with mass craftsmanship through the Product Design and Development Center to comprehensively meet clients’ expectations.
  • Omnichannel Distribution Base – responding to changes in consumer purchasing behavior through seamless connection of brand contact channels, both retail and online, with subsidiaries located in Thailand, Vietnam, India and the United Kingdom.

By following our business strategy along with continuous support and cooperation from all levels of staff in the organization, the business performance of this year significantly achieved our business plans and goals leading to growth in both revenue and operating profit. In addition, there was an increase in retained earnings of the shareholders’ equity resulting in sufficient liquidity for future business expansion and dividend payment to shareholders.

The Company still has a stable financial position considering from the continuity of debt repayment resulting in a significant decrease in financial expenses. For 2023 dividend payment, the Board of Directors agreed for dividend payment in forms of dividend stocks and cash. Accordingly, the dividend payment shall be proceeded to the shareholders upon approval at the Annual General Meeting of Shareholders taken place on April 19th, 2023.

The year 2023 is considered another challenging year with global economic uncertainty towards recession, possibly caused by geopolitical issues and inflation which are all uncontrollable factors. Therefore, the Company must be responsive, adaptable and resilient to such circumstances. However, the key goals of the Company are still driven towards sustainable business operations by developing production capacity to be in line with rapidly changing global innovation with product quality as priority as well as continuously growing own brand products.

For the corporate sustainability goals, the Company has policy and guidelines in creating a balance of economy, society and environment as well as operating our business by being the world’s leading jewelry business partners towards achieving mutual growth and success with our valued partners. The Company is also committed to corporate governance in accordance with Environmental, Social and Governance (ESG) framework.

Finally, on behalf of the Board of Directors, we would like to express our appreciation to the shareholders and all stakeholders who always trust and support the Company. We shall take all supports and encouragement as driving force in building our success to the future swiftly and sustainably.

                            Mrs. Rawittha Pongnuchit
                                             Board Chairman

Advisory Board

Mr. Prida Tiasuwan

Chairman of Advisory Board

Mrs. Prapee Sorakraikitikul

Vice Chairman of Advisory Board

Mrs. Panidda Tiasuwan

Advisor of the Board of Directors

Mr. Chaisak Sakthanaseth

Advisor of the Board of Directors

Mr. Wiboon Srisurin

Advisor of the Board of Directors

Advisor of the Board of Directors

Advisor of the Board of Directors

Board of Directors / Group Executive Committee

Mrs. Rawittha Pongnuchit

Board Chairman / Independent Director and Director of the Audit Committee

Mr. Pramote Tiasuwan

Vice Chairman / Group Executive Director / Risk Management Director

Mrs. Sunanta Tiasuwan

Director / Nomination and Remuneration Director

Mrs. Pranee Khunprasert

Director / Chairman of Group Executive Committee / Risk Management Director

Ms. Pittaya Tiasuwan

Director / Group Executive / Risk Management Director

Dr. Jiraporn Popairoj 

Independent Director / Chairman of Director of the Audit Committee / Chairman of Nomination and Remuneration Committee

Mr. Chakrit Theepakornsukkasame

Independent Director/ Chairman of Risk Management Committee / Director of the Audit Committee/ Nomination and Remuneration Director

Mr. Decha Nuntanajaroenkul

Director / Group Executive Director

Mr. Chanat Sorakraikitikul

Director/ Group Executive Director/ Risk Management Director

Mr. Pitipong Tiasuwan

Group Executive Director

Mr. Pitipong Tiasuwan

Group Executive Director

Managing Directors of Pranda Jewelry PCL.

Mr. Pramote Tiasuwan

Managing Director – Production

Mrs. Pranee Khunprasert

Managing Director – Brand, Product & Prototypes and Acting Managing Director – Human Resource

Ms. Pittaya Tiasuwan

Managing Director – Supply Chain and Gemstones

Mr. Decha Nuntanajaroenkul

Managing Director – Marketing

Mr. Chanat Sorakraikitikul

Managing Director – Finance & Risk Management

Mr. Pitipong Tiasuwan

Managing Director – Omnichannel Retailing

Managing Director of Subsidiaries and Associated Companies

Mr. Chanat Sorakraikitikul

Managing Director (Acting)
Primagold International Co., Ltd.

Mr. Santiparp Riyai

Managing Director
Pranda Vietnam Co., Ltd.

Mr. Vinod Tejwani

Managing Director
Pranda Jewelry Private Limited

Mr. Pitipong Tiasuwan

Managing Director (Acting)
Pranda UK Limited

Mr. Somsak Srirueangmon

Managing Director
Pranda Lodging Co., Ltd.

Mr. Heechan Song

Managing Director
KZ-Pranda Co., Ltd.