Pranda Jewelry Public Company Limited joined the Gem and Jewelry Institute of Thailand (Public Organization) or GIT, to exchange insights and collaborate in driving the “Sustainability Standards” initiative — aiming to elevate Thailand’s gem and jewelry industry to meet international expectations. The partnership focuses on embedding good governance, transparency, and traceability throughout the supply chain, ensuring global trust and confidence among buyers and brands.
Mr. Pitipong Tiasuwan, Managing Director of Omni Channel Retailing, Pranda Jewelry Public Company Limited, shared Pranda’s vision of connecting “trust from upstream to downstream”, stating:
“Our retail channels serve as a mirror that reflects truth and authenticity — by verifying that every product meets ethical sourcing standards, fair pricing, and accurate descriptions before reaching customers. This process reinforces governance throughout the supply chain and delivers true value to our consumers.”
At Pranda, standards begin at the source — from selecting responsibly sourced materials to maintaining internationally recognized production processes. The company is a member of the Responsible Jewellery Council (RJC) and holds certifications such as ISO 9001:2015 for quality management and ISO 14001:2015 for environmental management. Pranda also implements a robust traceability system, ensuring transparency and reliability in every creation that reaches customers around the world.
Meanwhile, good governance is deeply embedded in Pranda’s corporate DNA — guiding its operations with transparency, accountability, and responsibility toward customers, partners, and society at large.
Through the integration of Omni Channel Distribution with strong standards and governance principles, Pranda is able to:
- Manage its global distribution network with efficiency and consistency
- Strengthen long-term trust with international business partners
- Uphold the reputation of “Thai jewelry craftsmanship recognized worldwide”
In the jewelry world, trust is the most precious gem.
Pranda believes that maintaining rigorous standards and ethical governance in every aspect of its business is the key to ensuring that Thai jewelry continues to shine with integrity and sustainability on the global stage.
